⏵ Marketing & creative leader
Make better work., Chris Hatchett, marketing and creative leader for brands, teams, and productions.
I help brands make work people actually care about, sharper campaigns, clearer storytelling, and teams that can keep up with how quickly creative is changing.
⏵ On location · Seattle
Real productions, real crews, real weather.
⏵ 18 years across the brands that set the bar
⏵ Three ways to work together.
Pick the lane that fits.
⏵ What I solve
The problems teams call me about.
“Our content looks fine, but nobody actually cares about it.”
A lot of brands are making more content than ever, but less of it is actually connecting with people. I help teams find a clearer point of view, make stronger creative decisions, and build work people actually remember.
“We're overwhelmed by how much we're supposed to produce.”
Most marketing teams aren't struggling because they lack ideas. They're struggling because the pace never slows down. I help teams simplify the process, make better work consistently, and keep quality from collapsing under the pressure to constantly publish.
“We know things are changing fast, but we don't know what actually matters.”
There's a lot of noise right now around AI, platforms, trends, and marketing advice. Most teams don't need more tools. They need clarity around what actually helps, what's hype, and how to adapt without losing what makes their work feel human.
⏵ A piece of work I'm proud of
Sue Bird's farewell to Seattle.
A global production during COVID, built around one of the most important figures in Seattle sports.
Crown Royal brought together teams across Spain, New York, Los Angeles, and Seattle to create a tribute to Sue Bird as she closed out her final season with the Storm.
The production happened during peak COVID, which meant every part of the shoot carried extra complexity. The director was based in Spain. Creative teams were spread across multiple cities. Time with Sue was limited. Everything had to work immediately, and safely.
My role was helping anchor the Seattle side of the production, building the local crew, managing logistics on the ground, and helping create a live remote workflow that allowed the global creative teams to collaborate in real time, as if they were all standing in the same room.
What I remember most wasn't the technical challenge. It was how emotional the project felt in the city. Sue wasn't just an athlete to Seattle. The campaign felt bigger than a commercial. People understood it as the closing chapter of an era.
The final piece became part of a larger campaign tied to community initiatives, editorial partnerships, and a tribute to Sue's impact both on and off the court.
⏵ How I work
How I work with marketing and creative teams.
Same approach whether I'm leading in-house, consulting on a project, or running a workshop with a team. Four steps, nothing fancy.
01 · Listen
Sit with the team and the work.
I spend time with the people doing the work, the last several months of what they've shipped, the calendar, and the tools. The bottlenecks usually show themselves quickly once someone outside the team is paying attention.
02 · Shape
Sharpen the plan and the roles.
Who does what, what gets made and when, where the rough edges are, and how to make the day-to-day feel less chaotic for the people inside it.
03 · Make
Get real work into the world.
First piece of work in market inside 30 days. No theory decks, no parking lot. The point is to make something the team is proud of and learn from it.
04 · Keep going
Hand it back to the team.
The team gets stronger. The work gets better. Things run more smoothly without me being the one holding it together.
⏵ Credentials
⏵ Talks & workshops
What I usually get asked to speak about.
Modern Tools for Creative Teams
What's actually helping creative teams right now, what isn't, and what still matters more than any tool.
Navigating Indie Filmmaking Today
Financing, distribution, and audience-building in a post-streaming indie market.
The Business of Filmmaking
Budgets, P&L, IP, and the operational discipline that separates working filmmakers from hobbyists.
Workshop: AI Pipelines for Creative Teams
Half-day or two-day intensive. Tools, prompts, and SOPs your team keeps.
⏵ A note from Chris
“I've spent 18 years on sets and in marketing rooms, from Patrón to Microsoft to Meta. The brands I've watched do this well aren't the ones with the biggest budget, they're the ones who understand their audience and stay close to the work.”
I help brands build stronger creative teams, make work people actually care about, and stay grounded as the industry keeps changing.
⏵ Let's talk
How we can work together.
48-hour response on every inquiry. Tell me what you're trying to build.